ScoMo’s brilliant new political strategy

ScoMo’s brilliant new political strategy

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TIME-tested political strategies were thrown into turmoil with the rise of the 24-hour news cycle and then all but decimated by disruptive social media – but PM Scott Morrison has found an ingenious fix. John Howard used the political “wedge” for more than a decade to great electoral success while his Liberal Party successor Tony Abbott mastered the “slogan”, which saw him sail into high office in 2013.

Does anyone care about debt anymore?

Does anyone care about debt anymore?

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WHEN Tony Abbott’s government came to power just seven years ago, it promised to have Australia live within its means, to get back into the black, to free our children and grandchildren from the coming burden of massive debt.
It was a fear campaign with relevance to those who had worked, scrimped and saved. That debt – then around $175b – was promoted as a significant threat to Australia’s future generations, and when the Labor Government was thrashed in the election, it seemed that most voters must have shared the view.