Sydney Watson

YOUTUBE blogger Sydney Watson explains her take on “Get Woke, Go Broke”.

GET WOKE…

“So it seems like people really like talking about companies and businesses that have gone broke because they decided to get political with their message.

“Notably a bunch of people on Instagram kept sending me this article about a Melbourne cafe – which is where I live – called Handsome Her that recently closed down. What an original name.

“In 2017 the feminist cafe made headlines because it decided to impose an 18 per cent surcharge on male customers. To reflect the wage gap.

“Yes, the wage gap that’s been disproven time and time again. That wage gap.

“Fun fact, I actually contacted this cafe in 2017 for a story I was writing, not about them but about a university in Melbourne that was having a bake sale and charging men more for baked goods – because of the gender pay gap.

“They were actually pretty rude to me, I wasn’t really very appreciative of the way they spoke to me on the phone. Just a heads up in case you guys ever decide to have another cafe again. Get – better – staff…

GO BROKE?

“Chick-fil-A is another example of a fast food chain that got political and is actually doing pretty well. Chick-fil-A experienced a massive backlash after its chief operating officer made some comments opposing same-sex marriage back in 2012.

“The immediate result was that people showed up in droves basically to support the restaurant that they thought was supporting traditional marriage.

“I’m not saying here that Chick-fil-A hasn’t had its fair share of significant failures because, I mean, it has. It’s been barred from lots of places, they can’t open new restaurants in particular locations.

“But that’s also not to say that they are one of the most successful restaurant chains in America. Because they are.

“So why do some companies succeed and make more restaurants and others go dreadfully out of business?

“Maybe because everyone needs sandwiches that aren’t filled with hatred and feminism.”PC