Neil Flett is a former daily newspaper journalist. As a communications adviser and coach he worked extensively with C-Suite executives and politicians.
Time to change Dan’s wallpaper

Time to change Dan’s wallpaper

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WHEN new wallpaper first goes up it makes an impression. You look at it, study the patterns and colour, have an opinion about it. It’s new, exciting and brings something else into your life. But once it has been up for some months, unchanged, its attractiveness fades, you gradually become bored, you don’t even notice it … and eventually you change it for something new.

Blunt messaging is spreading panic

Blunt messaging is spreading panic

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IT’S time to listen to blind Freddie. When COVID first struck it was both common sense and politically astute for governments to design the communication response on the advice of the best medical minds in the country.
Now as the second wave rolls up the beach it is neither common sense nor politically astute to use doctors as a handy excuse for clumsy messaging. The COVID-19 communications now need to be sophisticated, well-rounded and comprehensive.

Doomsday messaging must stop!

Doomsday messaging must stop!

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IN THE NSW town of Bowral last week it was hard to find a car space. Motels, hotels and virtually every restaurant were booked out.
The queue outside the main-street pie shop extended, with social distancing, 100 metres along the footpath. This was a town in recovery mode. Not a sign of Coronavirus. The hotels alone had been turning people away every night, at weekends up to 50 per night.

‘Quiet Australians’ are angry – and will remain angry

‘Quiet Australians’ are angry – and will remain angry

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EVERY day but Sunday, my farmer mate Ferdie walks into his paddocks for his 10-11 hours of hard work. And every day he thanks God that he’s not a cynic, or a politician.
Even though he lost one year’s crop to drought, one to bush fire smoke and was locked down for months, these are times, says Ferdie, to stay positive and know you’re safe because Australia’s leaders will be focussed 100 per cent on our best interests, on what’s important for Australia.

It’s called Coronavirus Syndrome

It’s called Coronavirus Syndrome

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IF YOU’VE ever had phone problems, you might have experienced Telecom Syndrome.
You started off liking those overseas operators who promised they could easily solve your issues, but gradually you grew to hate them as the issue remained unfixed for days then weeks, while you hung on the line, got transferred, listened to Muzak, repeatedly gave your personal details “for security purposes”, waited for call backs and stayed home for technicians.